https://www.pertwee.design/insights daily 0.75 2025-09-13 https://www.pertwee.design/insights/designing-ctv-apps monthly 0.5 2025-09-13 https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/99f01d01-1b40-4ca7-9ea4-3b9c7bdfa124/ctv-proto.webp Insights - Working from sofa: what I learned designing Smart TV apps - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/59f5dbf5-54cc-4877-9cba-326c4dfb3403/ctv-ref.webp Insights - Working from sofa: what I learned designing Smart TV apps - Make it stand out A bit of my reference library https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/06b9aab9-66db-44d5-9d10-352dc8bca088/P4161841.jpg Insights - Working from sofa: what I learned designing Smart TV apps - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pertwee.design/home daily 1.0 2025-09-08 https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/0cfd2344-b793-4759-bf79-8626ff822b41/b4ffcd07-5db3-474e-8639-4c8852ed403d_rw_1920.jpg https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/8be0e269-2447-4168-a64b-b15094a85521/CTV.png https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/898bbfd0-91f2-452f-aeba-8d0362942dd2/Podcast.jpg https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/a9dc010d-434e-40b4-901d-887e2333e9c1/pxoverview.png https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/7ec6484f-a563-4fe1-a267-5cc945b12e12/sky_mob.jpg https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/177d183d-0ecf-4744-958b-bef911706023/sky_laptop.jpg https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/2a4a1f74-6f71-4b42-8ae8-cfe8321b3edc/uefa.jpg 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workflow journeys https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/17232a77-4c5d-41db-ac32-6d6675181597/Px-wrapup-img4.jpg Preventx Clinician Portal One type of report https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/f92dc1d0-e976-4917-a662-723ad88db2d2/Px-wrapup-img5.jpg Preventx Clinician Portal Searching for cases https://www.pertwee.design/bbc-ctv daily 0.75 2025-08-20 https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/8be0e269-2447-4168-a64b-b15094a85521/CTV.png https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/603ae04a-64c7-4861-99d9-2294593a22c4/DesignSys.jpg BBCX CTV A tiny portion of the extensive new CTV library I built to support the ongoing development of the product. The library allowed us to rapidly prototype within Figma. https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/74998f90-6c01-4b75-8d87-135dcafcde40/Home.jpg BBCX CTV The unique challenge of this product was housing long-form documentaries, news and short-form video, and podcasts in one cohesive experience and distinguishing between them. https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/f8059f6a-1e4e-470d-95ab-25b0b008cf85/Player.jpg BBCX CTV The audio experience needed to be cohesive with audio playback on mobile and web, while also being consistent with the TV video play experience. https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/29d8b0c9-61d7-47cc-ac4b-f362a78cb961/PreviewRail.png BBCX CTV I designed a range rail types to provide the curation team with a dynamic and interesting way to show the BBC's content. A modular system of rails allowed for ordering in any combination when building pages. https://www.pertwee.design/bbc-x daily 0.75 2025-09-02 https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/4866696a-9c3b-47ff-8807-9df471a756d3/Onboarding.png BBCX - brand new global news and streaming product https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/3d3e3e43-c73f-4e3a-ab06-5371bb1c0546/SavedApp.jpg BBCX - brand new global news and streaming product https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/c2a2e204-1cef-4f6f-bff0-43fb18d70098/ArticleJourney.jpg BBCX - brand new global news and streaming product https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/898bbfd0-91f2-452f-aeba-8d0362942dd2/Podcast.jpg BBCX - brand new global news and streaming product I created a consistent and beautiful audio experience to be enjoyed across mobile, tablet, web and connected TV. https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/603ae04a-64c7-4861-99d9-2294593a22c4/DesignSys.jpg BBCX - brand new global news and streaming product A tiny portion of the extensive new CTV library I built to support the ongoing development of the product. The library allowed us to rapidly prototype within Figma. https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/ebaf08ca-eb5e-4f7e-9417-4ecbc428eaa5/Episode+page.jpg BBCX - brand new global news and streaming product We were keen to maintain the editorial-style visual approach used across the article experience, however we used a dark theme for audio content itself to match the immersion of the video experience. https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/74998f90-6c01-4b75-8d87-135dcafcde40/Home.jpg BBCX - brand new global news and streaming product The unique challenge of this product was housing long-form documentaries, news and short-form video, and podcasts in one cohesive experience and distinguishing between them. https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/a13a4582-8d06-40d5-b29b-4355c3d9f51b/Homepage.png BBCX - brand new global news and streaming product The simple visual style allows the BBC's vibrant show art to shine. Subtle use of blurred images and audio waveforms maintain visual interest in the larger promotional components. https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/f8059f6a-1e4e-470d-95ab-25b0b008cf85/Player.jpg BBCX - brand new global news and streaming product The audio experience needed to be cohesive with audio playback on mobile and web, while also being consistent with the TV video play experience. https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/b06da2a5-b8f2-42e5-aeaa-92886494d2be/BBC-Audio-Visual.jpg BBCX - brand new global news and streaming product I led an extensive exploration of visual style for the audio play experience. We explored colour picking, image blurs, light and dark modes, monochrome or full colour. The resulting direction allows the content to speak for itself and feels completely cohesive with the international BBC design language. https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/29d8b0c9-61d7-47cc-ac4b-f362a78cb961/PreviewRail.png BBCX - brand new global news and streaming product I designed a range rail types to provide the curation team with a dynamic and interesting way to show the BBC's content. A modular system of rails allowed for ordering in any combination when building pages. https://images.squarespace-cdn.com/content/v1/67a4ebcd093f5a2d17097a04/f6977f49-61c1-486b-b025-06ee3e90a94a/Brand+page.jpg BBCX - brand new global news and streaming product Many components across the app and web needed to house multiple content types: podcast shows and episodes, news video, or news articles. 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